08.26 Independent Music Business #14: Consumer Behaviour @ Capital Rehearsal Studios, Ottawa [26 August]

08.26 Independent Music Business #14: Consumer Behaviour

11:30 - 13:00

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Capital Rehearsal Studios
250 City Centre Ave Unit 202, Ottawa, Ontario K1R 6K7
Beyond the 101: Building Fans with Consumer Behaviour

Are you connecting with your audience?
I mean really connecting?

Music, like any art form, often speaks for itself. The problem is getting people to stop and listen. Folks are busy, and the internet gives them a literal world of tunes they could be groovin’ to. In our constantly-connected reality, getting your art some attention can seem like climbing a mountain. So how can you navigate the clutter to find and foster your own lifelong fans?

Your music is awesome and there is an audience for it! But making a fan isn’t as simple as stepping up on stage and havin’ at it. If you want someone to connect with your music, then you must first make an effort to connect with them.

Join Joel (Jumpin’ Joel Flash) Elliott as he dons his corporate hat and shows you how with just a few simple ideas, you can build a more engaged, more active, and more vocally supportive audience.

This is not a Marketing 101 presentation! Joel will explore:
— How humans are all the same, while also completely different in every way
— Why you can’t build a fan without first building a relationship
— Why every single message is an important one
— Sharing VS Pushing: How to avoid annoying your fanbase
— How to build community and avoid competition
— Why networking is the single biggest key to your success
— And much more!

About the speaker

Joel Elliott is a composer, entertainer, and overall chill guy with 15 years of experience in marketing/communications, audience building, and professional networking. He spent 10 years at the Conference Board of Canada, where he convinced thousands of people to attend events of all sizes on topics that are far too boring to list off here.

Over the past 14 years, Joel has been performing and building a reputation for his ridiculous quad-octave vocals and spastic-yet-friendly stage presence. His current project, Jumpin’ Joel Flash and The Magic Machine is filled to the brim with pure, manic fun. They are currently working on releasing their first EP.

Joel composed the score for Phantom of the Opry, a musical theatre production that was staged at the Gladstone Theatre in February of 2017. In March of 2017 (no coincidence), Joel quit his job to live his dream of being a full-time musician. Let’s see how this plays out.

Corporate Joel’s LinkedIn profile: linkedin.com/in/joel-elliott-36719114/
Jumpin’ Joel’s Website: jumpinjoelflash.ca
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